How we go from a brief to working software.
Web development projects go wrong for predictable reasons: vague requirements, late-stage design changes, poor communication, and handovers that never actually happen. Our process is designed to prevent all four.
Technical discovery — before a line of code is written
We spend the first week of every project on discovery. Not on code. We interview stakeholders, map the user journey, audit any existing systems, and document every integration. The output is a technical specification that defines exactly what we are building — and what we are not.
Design and prototype — approved before build begins
We design with real content, real data structures, and real copy — not Lorem ipsum and placeholder images. Every screen is reviewed and approved before development begins. This is the cheapest possible moment to make changes. We protect that window.
Development in sprints — working software every two weeks
We develop in two-week sprints. At the end of each sprint, you see working software in a staging environment — not a progress report and a promise. You can test it, click through it, and give feedback on something real. Scope changes are flagged immediately; they do not silently accumulate until the final invoice.
QA and launch — tested on real devices, not just Chrome on a MacBook
Before launch we run a structured QA process: cross-browser testing, mobile device testing, performance audits, security checks, and accessibility review. We do not go live until everything passes. After launch, we monitor for 48 hours and address any issues immediately.
Handover — documentation that actually gets used
Every project ends with a proper handover. Not a zip file and a wave goodbye. We provide: a README covering environment setup, deployment, and architecture; inline code comments on non-obvious logic; a recorded walkthrough of the codebase; and a 30-day questions window where we answer anything the new maintainer encounters.
Realistic delivery timelines by project type.
These are typical ranges based on our project history. Actual timelines depend on complexity, number of integrations, and how quickly decisions are made on your side.
Landing page
Single-page conversion build with custom design, animations, and form integration.
Custom website
Multi-page website with CMS integration. Timeline depends on number of page types and content complexity.
E-commerce store
Shopify or custom build. Extended timeline for wholesale modules, ERP integrations, and multi-currency requirements.
Web application
Full-stack build. Timeline is scope-dependent — MVPs at the short end, complex multi-role platforms at the long end.
API and backend
REST or GraphQL API, third-party integration, or backend service. Depends on number of endpoints and integration complexity.
Maintenance retainer
Monthly. Starts immediately after project delivery. No minimum commitment, 30-day notice to end.